MICROSOFT EDGE /// UX, content strategy, UX writing

Microsoft Edge logo
 
Completed.png

NOTE: My work for Microsoft in this project was under a Non-Disclosure Agreement (NDA), which is why details have been withheld.

Click to view video

Microsoft has recently made a major push into privacy and security, declaring privacy as a human right. It has also recognized Europe’s General Data Protection Regulation as a global standard for all its users.

Privacy is now central to many of its biggest products, including M365, Windows 10, and Azure.

Microsoft’s primary browser is Microsoft Edge, which has recently adopted Chromium, Google's open-source web browser project. The emphasis on security has increased, including the need for tracking prevention and adblocking. An early prototype of the security settings was shared by Microsoft as shown below.

My role

I worked as UX designer, UX writer, content strategist, and information architect in the 3-member core team of a 10+ member virtual team distributed across the company. My manager was Design Activation Director, Jessie Kawata.

The project was mainly focused on early-stage ideation of an ecosystem surrounding the privacy and security aims for the Microsoft Edge team. Through the design thinking process, I used a number of skills.

Skills used for Arunabh's Microsoft Edge project shown on a design thinking process diagram.

Outcomes

  1. Created data visualizations and infographics in decks to aid storytelling.

  2. Created first draft of UX copy to guide users as they learn about Microsoft’s approach to privacy.

  3. Provided secondary research for contextualizing the more narrow primary research conducted by user research team.