Copilot4Devops - AI requirements management

Background

In mid-2023, Modern Requirements wanted to launch an AI requirements management tool based on ChatGPT.
Because Modern Requirements is built on Azure DevOps and Microsoft invested in OpenAI, the next step was to capitalize on its access to the OpenAI API.

Type of campaign

• Go-to-market strategy

• Lead generation

• Marketing strategy

• Ongoing updates, including the creation of new website copilot4devops.com

OUTCOMEs

• 27 SQOs from one launch webinar

• >7 SQOs/week from launch-related collateral

• Support videos and sales enablement

• Processes established for on-going product updates

Example assets from campaign